Improved efficiency of planning and budgeting processes for the Russian division of HEINEKEN N.V., the number one brewer in Europe and one of the largest brewers by volume in the world
Implementation of an automated information system for financial planning, forecasting and modeling based on IBM Cognos Express.
The project was divided into stages: sales and marketing, production and logistics, fixed costs and HR.
The project is unique in that the system is set up a method of successive approximations. This allows you to predict the impact of price rise on revenue, with details on distribution channels and brands.