GMCS and ITMO University Launch Joint Art Project "Art of IntegrAItion"

IT company GMCS (part of the MT-Integration Group) and the Center for Art and Science at ITMO University announce the launch of a joint interdisciplinary project, "Art of IntegrAItion." Ahead of the company's 30th anniversary, young artists will transform iconic projects from GMCS's portfolio into art objects.

The "Art of IntegrAItion" project is not just an artistic collaboration but a large-scale attempt to interpret the evolution of the Russian IT market through art. The outcome will be a unique collection to be presented at events dedicated to GMCS's 30th anniversary.

" 'Art of IntegrAItion' is not only a branding project but also part of a long-term strategy: fostering an innovative culture, strengthening client relationships through unique art objects, attracting talent, and creating a legacy that will be passed on to new generations of employees and partners. We see this project as an opportunity not only to capture the company's history but also to offer the market a new language of communication — through art and cutting-edge technology. It is important for us that ITMO students and graduates become co-authors of this collection. Their perspective on technology through the lens of art will allow us to see familiar projects in a completely new light. Moreover, such collaborations are our contribution to the development of the creative economy, where intellectual property and artistic expression become as valuable as software," — Nikolay Kozlov, Head of GMCS's Northwestern Branch.

The project involves students and graduates of the Master's program at the Center for Art and Science, ITMO University. Among them are Maria Moshchenskaya, a member of the BioArt Lab research group; visual anthropologist Alexandra Mikhailova; media artists Daria Zakharova, Anna Stepanova (SYMETRIA), Ksenia Gorlanova, and Anastasia Verzhbitskaya. They will develop artistic concepts and create art objects tailored to their individual techniques (digital printing, 3D, holograms, sculpture, etc.).

"For our students, participating in this project is an opportunity to gain unique experience at the intersection of AI, art, and a real corporate context. It is a format where academic freedom meets practical impact, and the result becomes part of the company's cultural heritage. I would like to note the thorough elaboration of the briefs and the high-quality material provided by GMCS. Methodologically, this is perhaps one of the strongest corporate projects we have been involved in," — Olga Vad, Director of the Center for Art and Science at ITMO University and Head of the Master's program.